ETERMAX VISUAL ID 2.0
When I first joined etermax at the very end of 2021, the company had just undergone a rebranding aimed at positioning itself as a beacon of technology and gaming — from Argentina to the world. The redesigned logo mark had been warmly welcomed, yet the visual identity surrounding it felt incomplete. That became my main challenge: to reshape and expand the brand’s universe so it truly conveyed what etermax stands for — creativity, technology, gaming, art, and so much more. Its identity needed to be both distinctive and visually captivating. At the same time, it was important to reflect the people behind it all. Beyond innovation and digital craft, the identity also needed to carry a sense of the handmade, the human, and the artisanal—qualities that keep a brand grounded and relatable. Leading the design team, we developed a rich and eclectic visual system, combining bold graphic elements, dynamic color palettes, and playful compositions. The result was a vibrant identity that not only elevated the brand’s presence but also captured the spirit of innovation and fun that drives etermax, while never losing sight of the human touch at its core. Down below you’ll find a curated selection of assets spanning social media, internal and external communication campaigns, and a wide range of initiatives developed between 2022 and 2024.