LAPÖNIA BRANDING
Lapönia is an independent clothing brand based in Buenos Aires, Argentina. Designed primarily for women in their twenties, its aesthetic blends playfulness and casual charm with a refined, fresh edge. The brand draws its name from the Finnish region of Lapland — known for its crisp climate and serene landscapes — which subtly inspires its style and identity. With a focus on unique pieces and a youthful, effortless attitude, Lapönia celebrates everyday elegance with a northern twist. I led the creative and art direction for the project, helping define a visual universe that feels both spontaneous and refined.