LOOMIT BRANDING

Loomit is the flagship product of X3M, a startup that has been reshaping the ad-tech landscape since day one. Named after the expression “loom it” —a nod to weaving and interlacing— the logo and visual identity were built around this idea of connection, craftsmanship, and modularity. Its look & feel draws from the juxtaposition of individual components that come together to form a cohesive mosaic. Its color palette balances trust and calmness; attributes of a robust, cutting-edge technology product, with a touch of cheekiness that reflects the brand’s intent to challenge industry norms with a fresh, playful attitude. The visual identity was crafted to embody this duality: technological precision blended with an approachable, light-hearted spirit. Modular patterns, dynamic compositions, and a flexible layout language allow the brand to scale confidently across a wide range of touchpoints. The result is a distinctive, future-ready identity that encapsulates Loomit’s mission to connect, weave, and amplify every interaction within the advertising ecosystem.