MAKE MOMMA PROUD

‘Make Momma Proud’ is a cute social media campaign by Aprende Institute, for which I led the creative direction and visuals. The concept taps into the universal desire for self-improvement, often intertwined with the pressure to meet parental expectations and honor their sacrifices. It highlights the importance of enjoying the process and pursuing things that bring both fulfillment and joy, rather than simply ticking off accomplishments. At its heart, it’s a reminder that growth can be messy, fun, and deeply personal; but mostly that sometimes, making mom proud means staying true to yourself. These timeless yet poignant insights are visually expressed through the juxtaposition of Aprende's signature colors, red and blue, against the backdrop of inspirational photography featuring ordinary individuals. The inclusion of playful illustrative doodles surrounding the photography infuses the composition with a sense of lightheartedness, ensuring it remains engaging, accessible, and visually stimulating. This vibrant contrast captivates the viewer's attention and reinforces the brand's identity.