TRIVIA CRACK 10th ANNIVERSARY
As part of Trivia Crack’s 10th anniversary and the broader rebranding initiative, we developed a special anniversary logo to anchor the 360° campaign celebrating this milestone. The challenge was to design a logo that harmonized with the refreshed brand identity—echoing some of its traits while still having a distinct personality shaped by the rebranding process. The guiding concept was “Smarter Together”—a statement that captured the two most defining aspects of Trivia Crack’s new direction: a social network that fosters learning and connection through knowledge. My role in this process was to help shape the creative concepts and lead the design and branding of the anniversary logo, along with its campaign collateral.