TRIVIA CRACK MEDIA CAMPAIGNS
Continuing the 2023 rebranding process, throughout 2024 we developed a calendar of key cultural moments and commemorative dates to activate both on social media and within the product. The goal was to drive traffic to the app, boost engagement across platforms, and strengthen overall user loyalty. I had the opportunity to lead the creative development of initiatives focused primarily on brand-building. This challenge meant taking everything we had defined in terms of brand strategy and visual identity, and pushing it even further: expanding, stretching, and stress-testing the system in ways that helped it grow without losing coherence. The objective was to enrich and evolve the brand while ensuring every new direction remained true to its core foundations. Below are examples of several of these campaigns, where we explored and combined brand elements in fresh ways; arriving at unexpected results that still felt perfectly aligned with a brand robust enough to support this level of creative exploration.