TRIVIA CRACK VISUAL ID
Following the brand refresh and the development of the 10th anniversary logo, it became essential to build a new visual identity system that embodied the core concepts behind Trivia Crack’s evolution — its renewed tone of voice, look & feel, and product philosophy. Trivia Crack was no longer just a trivia game, but a hybrid platform where knowledge-based gameplay served as a bridge between people — a highly gamified social network. While the game’s essence and iconic cast of characters had to remain intact, it was crucial to bring players to the forefront of the experience — to connect the virtual characters with real people. I had the opportunity to lead the design of this new visual identity, which evolved into a comprehensive design system adopted by multiple internal teams (product, marketing, data), each acting as a “guardian cell” of the brand. Below is a selection of materials showcasing the development process, alongside campaign and activation pieces created under this new visual identity — one that has continued to evolve, grow, and strengthen as it reached new touchpoints.