TRIVIA CRACK VISUAL ID
Following the brand refresh and the development of the 10th anniversary logo, it became essential to build a new visual identity system that embodied the core concepts behind Trivia Crack’s evolution: its renewed tone of voice, look & feel, and product philosophy. Trivia Crack was no longer just a trivia game, but a hybrid platform where knowledge-based gameplay served as a bridge between people, a highly gamified social network. While the game’s essence and iconic cast of characters had to remain intact, it was crucial to bring players to the forefront of the experience: to connect the virtual characters with real people. I had the opportunity to lead the design of this new visual identity, which evolved into a comprehensive design system adopted by multiple internal teams (product, marketing, data), each acting as a “guardian cell” of the brand. Below is a selection of materials showcasing the development process, alongside campaign and activation pieces created under this new visual identity, one that has continued to evolve, grow, and strengthen as it reached new touchpoints.