UNITED: FRIENDLY PASSPORTS
United Airlines has an annual initiative called Friendly Passports, in which Ben the Bear —a globe-trotting teddy who loves to fly— is delivered to children in hospitals and orphanages around the world. For this edition, I led the project’s creative direction and visual design. The concept revolved around crafting a vibrant, kid-friendly passport for Ben, complete with playful stamps from all the destinations he’s “visited.” I created a full set of custom illustrations for these stamps, along with other visual assets that brought the campaign’s cheerful, adventurous spirit to life.